The name is enough to incite curiosity among the readers.
PlayerUnknown’s Battlegrounds is an online multiplayer battle royale game
developed and published by PUBG Corporation, a subsidiary of South Korean video
game company Bluehole.
But how did it come to existence?
Brendan Greene is the creator of this masterpiece. He started as a
modder, and he was a fan of movies like Battle Royale and The Hunger
Games. He started working on a mod that could do this kind of a first-person
shooter game mode where the territory for fighting kept shrinking until there
was just one player left standing. And the rest is history. Greene hooked up
with Daybreak Games on H1Z1 and then went to Bluehole, which set up a
subsidiary, PUBG Corp., to make a battle royale game. There, in South Korea,
Greene helped create PlayerUnknown’s Battlegrounds. It became a huge hit when
it debuted in March 2017, and it saw a meteoric rise on PC, consoles, and
mobile.
In 2019, its revenue grossed around $1.5 billion, Sensor
Tower Store Intelligence estimates reveal. While China has been a key
market for the title, representing close to 46 percent of revenue in 2019, the
successful implementation of battle pass monetization in June 2018 has also
spurred a sequential increase in global spending.
Did it impact India as well?
A little bit of information will reveal the fact at once.
Till date, PUBG Mobile has racked up nearly 555 million user downloads worldwide (one install per Apple ID or Google account). India leads the way, picking up more than 116 million, or 21 percent of all downloads. China came in second with 108 million downloads from the App Store alone or 19 percent, and the U.S. was No. 3 with 42 million installs or nearly 8 percent. So India can’t be left behind when we talk about its global impact!
When Brendan “PlayerUnknown” Greene took in
the PUBG Global Invitational tournament at Mercedes-Benz Arena in
Berlin, the experience was overwhelming. There was the scrappy battle royale
game he had created, being played by teams from all over the world in a packed
arena, with many more watching from home. It’s something he dreamt about when
the game was in its infancy, but also something he didn’t believe would ever
really happen. But at the close of 2019, PUBG Mobile turned out to be one of
the year’s most profound mobile gaming success stories!
Surely a phenomenon inspiring developers and gamers at the same
time!
